10.06.2016

Future success much wider than technology or technological innovation - Agbiz Congress

Henry Ford (1922) said in his book, My Life and Work: “The moment the farmer considers himself as an industrialist … farming will be considered as among the least hazardous and most profitable of occupations.” In a sense referring to innovation, Mr Ford’s statement still holds some lessons for agribusiness, albeit not restricted to industrialisation, which was characterised by, amongst others, the use of technological innovation to solve problems.

No doubt, technological innovation is still part of the wave that will make agriculture and agribusiness fit for the future, but the concept of innovation and its relation to future success is arguably much wider than just technology or technological innovation.

To be fit for the future there are certain critical areas of our businesses that will demand ongoing innovation, thereby ensuring a level of business fitness that will help weathering the external storms in turbulent times, and in fact allow the building of a basis for sustained growth. Read more

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