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News archive - May-2012

Agricultural Business Chamber defines way forward with new brand identity

The Agricultural Business Chamber’s brand has been subject to a number of adaptations over the

past decades as a result of an ever-changing environment. The organisation was established in

1946 as the Co-operative Council to represent the interests of agricultural co-operatives. In

1995, after the deregulation of agriculture in South Africa, the organisation adopted the name

Agricultural Co-operative Business (ACB) to address the changing needs of agribusinesses, and in

2003 the name changed to the Agricultural Business Chamber.

04.06.2012 / Media Releases


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